Heath House Conference Centre: LinkedIn Master Class

On 25 February 2019 BAFTA award winning publisher Elaine Pritchard will be providing a LinkedIn master class at Heath House Conference Centre in Uttoxeter.

Advanced LinkedIn skills to grow your business

Overview: Only 7 Places available

This half-day course is designed for people who already have an account on Linkedin but need help to use all its features more effectively and develop a strategy tailored to their business or organisation.

Course content:

• Strengthening your executive Profile, including a custom URL, compelling headline and summary. Are you using projects, rich media and every opportunity to drive traffic to your website?
• Strategies for growing your network of Connections – understanding who you want to reach and influence.
• Measuring impact through Social Selling Index and Notifications.
• Updates and Articles – understanding the difference and how to use them strategically.
• Using Groups and Pages. Content that you can create and share.
• Using Search – paid and free options. Which do you need?
• How to set objectives to measure your impact/success on LinkedIn
• Developing your own marketing plan for LinkedIn use.

When? Monday February 25, 2019. Arrive from 9.30am to set-up your laptop, connect to the wi-fi and enjoy a cup of tea or coffee. We’ll start promptly at 10am and finish at 1pm.

Where? Heath House Training and Conference Centre, Cheadle Rd, Uttoxeter ST14 7BY.

Map and directions: Click Here

Cost: £69 per person, no VAT, including hot drinks and template documents to allow you to build your own LinkedIn action plan and strategy.

Equipment: Ideally you should bring along a laptop so you can put some of your learning into action during the morning. We will look at the LinkedIn mobile app too, but many of the features work best on the desktop version, which is why laptops are recommended.

Number of course places: Only seven places are available to allow time for delegates to get their questions answered and work on their personal LinkedIn action plan.

Course leader, Elaine Pritchard

Elaine Pritchard worked in journalism from the age of 19, working her way up from trainee reporter on a Leicestershire weekly newspaper to news editor of a major, regional title that sold 149,000 copies a night at its peak! She also worked on national titles including the Daily Mail, Mail on Sunday, Sunday Times and the Daily Star. She moved on to internet publishing as Operations Director with of the Daily Mail group, developing award-winning, content-rich digital start-ups and being an early adopter of social media. Her career highlight was winning a BAFTA for an interactive, educational website that she was commissioned to deliver by the Department for Culture, Media and Sport.  In 2010 she set-up Caittom Publishing and works as a writer, editor and consultant for businesses and organisations across the UK. She has seen LinkedIn grow her business and those of her clients and is passionate about sharing how they have done it – and how you can do it too.

To ask any questions about whether this course will help you, and to book, email Elaine at elaine@caittompublishing.co.uk. The course fee of £69 is payable at the time of booking and payment secures your place on the course. Refunds are only available if your place can be re-sold before February 25.